Saturday, April 30, 2011
Thor Movie Posters in San Francisco
Kenneth Branagh’s Thor movie premieres next week, but the Thor marketing push began several weeks earlier. I started noticing all kinds of Thor stuff all over San Francisco and took a few snaps with my phone. The above one-sheet, featuring Chris Hemsworth as the Thunder God, was taken at the BART station in Castro Valley.
BART is plastered with Thor posters and banners, like this one featuring the logo and Mjolnir. It is displayed over the wall facing the escalators going down at the Embarcadero station in San Francisco.
The MUNI buses in San Francisco are always good vehicles for promoting Marvel movies. Lately the buses seem to be promoting everything geek: Thor, Portal 2, etc.
There are two banner ads on the buses, this alternate version features the faces of Hemsworth, Anthony Hopkins, Natalie Portman, and Idris Elba.
Despite whatever changes the filmmakers made to the Thor mythos, I’m still excited to see the movie next week. I just love the fact that the movie has brought Thor and the Norse Gods into public consciousness. A couple of years ago at work I created an intranet site that I named Thor. At the time no one knew what it referred to--and today everyone knows. I think that is awesome. Nuff Said!